Artwork File Setup FAQs for PrintingUpdated 2 hours ago
Good file setup prevents delays and helps printed colors, images, folds, cuts, and page order come out as intended.
What file type is best for professional printing?
A print-ready PDF is the best general format for most paper products. AI, EPS, and SVG vector files are useful for logos, cut paths, apparel, and specialty production. High-resolution PNG or JPG files can work when built at the correct size.
Should print artwork be CMYK or RGB?
Build print artwork in CMYK when possible. RGB colors are designed for screens and can shift when converted to print inks. Brand-critical color may require a specified Pantone or spot color and a production discussion.
What resolution should images be?
For most close-viewed print pieces, images should generally be about 300 pixels per inch at final size. Large-format graphics viewed from farther away can use different effective resolutions. Avoid enlarging small web images.
What is bleed in printing?
Bleed is artwork that extends beyond the final trim so color reaches the edge without leaving an unintended white line. Use the product template or ask REDBiRD for the required bleed because specifications can vary by product.
What is a safe area?
The safe area is the space inside the trim, fold, cut, or hardware line where important text and logos should remain. Keeping critical content inside this area reduces the risk that normal production variation affects readability.
Should fonts be outlined or embedded?
Yes. Outline fonts in vector files or embed them in a print-ready PDF so the type does not substitute or reflow. Keep an editable backup before outlining.
What is a dieline?
A dieline is a production template showing cuts, folds, perforations, glue areas, pockets, or custom shapes. Packaging, folders, door hangers, stickers, and other converted products should be designed on the approved dieline.
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